Why send that email anyway?

Simple: because I care about doing email marketing the right way.

Over the years, a lot of time was spent observing what works and what doesn't. From this, Send That Email found its purpose: to propagate expert knowledge and best practices and become an industry leader.

Effective communication

effective communication

Big marketing agencies are known to struggle with long chains of communication, which is baked into their prices. Send That Email exists to provide ease and transparency.

Thought leader

thought leaders

Too often we found ourselves having to align client expectations with the realities of email marketing. Send That Email's purpose is to change the email marketing paradigm by incorporating best practices; to the benefit of both brands AND their customers!

Comprehensive solutions

comprehensive solutions

It's easy to send an email. It's much harder to get value out of it. Send That Email believes in the larger picture. Seeing beyond individual campaigns gives brands foresight.

Customer-centric

customer-centric

Nobody likes receiving irrelevant messages. That's why it's called spam. Providing value to your audience is at the center of everything we do. When customers are happy, brands win.

Who sends that email?

Under the Send That Email label, Mathieu provides guidance and long-term value to brands and their audiences by developing and nurturing relationships, using an owned channel-centric focus.

Having experienced first-hand the misalignment between the increasingly important need for relational marketing solutions and the conventional structure service providers offer (i.e. freelancers and agencies), Send That Email aims to bridge the gap by connecting with brands that can adapt to new paradigms about how email marketing services should be carried out in order to provide success in the long-run.
Hi I'm Matt!

Mathieu Lapointe

Hi, I'm the face behind Send That Email. I enjoy an active lifestyle and new discoveries.

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Why email Marketing?

Email and other lifecycle channels like SMS, in-app and push are owned marketing channels that puts the brand in control of targeting audiences. When compared with other channels like Paid Ads or Social Media, Email Marketing is the most logical channel for nurturing your brand's relationship with its audiences.